Is there a new boss at bgo.com? Check out its new TV ad campaign and all will be clear….Hollywood film star, Verne Troyer, better known as ‘Mini Me’ from the Austin Powers movies has taken charge!
The new ad shows Verne taking control, if somewhat unsuccessfully, by trying and failing to stop players winning on the site. A very frustrated Verne is seen getting crosser and crosser as his attempts continue to misfire!
As the ad rolls, the voiceover challenges TV viewers to “Beat the boss with 20 free spins at bgo.com”. So the challenge is on, and the ad ends with Verne saying “I’m the boss at bgo, come and beat me!” The ads will run across national TV from this month.
The new TV ad also provides the creative backbone for a site re-design also prominently featuring Verne in his role as the bgo boss. Sharp, clean and inviting the integrated marketing campaign is clearly aimed at ramping up the profile of bgo.com and taking it to the next level. All the verticals; bgo Casino, bgo Vegas, bgo Bingo, bgo Sports and bgo Macau have been given a make-over and Verne is ruling the roost across the board!
In another example of serious intent, bgo has recently announced a sponsorship deal with BskyB to sponsor the ‘Through The Night’ programming on Sky Sports News, further national exposure for a brand aiming to take pole position.
With Mel B also in the stable over at Costa Bingo, owner bgo.com is really upping its game – investing big budgets across the brands and creating high profile integrated national campaigns aimed at seriously challenging its competition.
Bgo is taking no prisoners in its purpose of becoming the number one online gaming brand. So what are you waiting for…..go visit bgo.com and see if you can beat Verne!
